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I remember when my mother had to purchase any new dress for her or for me during my childhood days, it was to be planned well in advance as then she had to get herself ready, make me ready, identify the place or market; it was like an entire day activity. That was the only way for everything, from vegetables and fruits to varieties of products.

But nowadays one doesn’t have to go anywhere but get everything with just a click and within the comforts of home or office. Shopping has changed drastically and consumers today have wide range of choices and do smart shopping. This is possible due to the progress in information technology as well as the penetration of the mobile phones and internet connectivity across India.

Due to external factors such as the hassles often associated with shopping in malls and other traditional stores, there is increased interest in online shopping. There are many benefits which make online shopping an excellent option for many busy shoppers which include convenience, comparison shopping capabilities and express shipping options.

Online retailers accept orders twenty-four hours a day while consumers who wish to shop at traditional stores have to visit the store during normal business hours. This can be a major inconvenience especially for shoppers who work long hours or shoppers who work odd hours. Also, it’s convenient in the case of online shopping to order products from around the world.

Another benefit is the ability to compare and shop easily. Instead of running around to several different traditional stores and trying to remember or write down prices and other features, the shopper can simply open two or more browsers to easily compare more than one item. There are several e-commerce websites and online retailers which make even comparisons easier.

It gives consumers the ability to compare items which may not be available in his location. Some items may only be available in certain parts of the country. This can make comparisons difficult for traditional shoppers. Online shoppers are easily able to make comparisons and learn more about similar products which help them to make the best possible buying decision.

Another distinct advantage of online shopping is the shipping methods which are available. These options are especially beneficial to online shoppers who often have the habit of waiting until the last minute to purchase items as gifts or items that are necessary for other reasons but express shipping facility takes care of them.

Other benefits of gift wrapping options and gift receipts are important for online shoppers who are interested in sending gifts to anyone. Time can be saved as the gift can be shipped directly to the ultimate recipient. The ability to send gift receipts is also important as it enables the recipient of the gift to return or exchange the item but does not divulge the price paid for the gift.

And lastly in the present days of increasing cost of living due to high inflation, it saves us a lot of sundry expenses by preferring online shopping. If a family goes out on shopping expedition in the market, it ends up spending considerably on other expenses such as special dressing, transportation, impulsive shopping and eating out.

So remember today’s shopper has a lot for him in the offering. He can choose the most convenient and economical route of online shopping. This is the gift of technology and we should make the best use of it. As one of the famous online store says, Ab Har Wish Hogi Poori so go ahead and  Usko Poori Kardo with  just  a click. It’s really smart shopping by online way.

Happy Shopping!!!